2020, “Connection Makes Prosperity”1111
JACK & JONES, based Northern Europe, cobranded with the fashion label Clottee by Clot to create this collaboration called “ Connection Makes Prosperity. Fashion Breaks Boundaries”. One of the Chinese letter “和”means connection; another Chinese letter“興”represents prosperity. Both of them are showing the fusion of Eastern and Western culture and presenting a unique fashion trend with Chinese culture DNA.
In this collection, Clottee by Clot and JACK & JONES were taking a good use of traditional Chinese cultural elements for presenting the theme, such as Chinese Calligraphy , copper coins, fan-shaped plaques, paper-cutting art, and Chinese landscape paintings.
Overall, product technology of the collection applies high quality fabrics, combined with complicated technology for creating surprising details to customers.
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Limited Edition ”Connection & Prosperity flavour“ gift box is waiting for you!
In addition, JACK & JONES x Clottee by Clot also created a limited “Connection & Prosperity flavor”gift box,which is packed with instant noodles design.
The gift box included exclusive stickers, mobile phone airbag buckles, JACK & JONES x Clottee by Clot T-shirts, etc. Creative design, trendy color, high-quality fabrics and the cultural elements are all the highlights of it. On the launch day, 600 gift boxes were sold out in 30 minutes.
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JACK & JONES x Clottee by Clot Live Stream
ZACK & JONES held a live stream for this collaboration on its official WeChat mini program on 30th April. Allen Deng (Deng Lun), the spokesman of the brand, attended the live stream for meeting fans.
Moreover, he did a very good communication with audiences, all of them enjoyed the show.
During this 5-hour live stream, which presented the new collaboration of JACK & JONES x Clottee by Clot, there were more than 280,000 audiences joined online, and the Like button was hit more than 10 million times.
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