Inspired by Chinese kung fu, ANGEL CHEN x H&M, H&M's first joint collection of Chinese designers, combined with the bold statement of the brand, combined with details of Asian characteristics to create a strong Chinese charm. The collection launches in selected stores and online stores in various markets around the world in September 2019, and launches simultaneously in the official store of H&M Tmall.
In this capsule series, the designer will be full of Chinese characteristics of the flower and bird characters, Chinese dragon drawing, green pine and the brand's iconic crane embroidery in turn present, create a pioneer ANGEL CHEN style fashion language. Chinese characters such as "vitality" and "kung fu" use bold and bold brushwork calligraphy effect to inject strong dramatic tension into the series. At the same time, the combination of Chinese dragon printing brand logo is also used in a large number of various single products. Color will continue to conform to the characteristics of ANGEL CHEN brand high saturated color, such as Chinese red, rubber powder, bright yellow, make public lively, highlight a unique color characteristics.