In China you simply can't fail to see that the new wave of youth culture has sprung from Asian conventions. Today's young people in China have grown up under the wing of China's traditional lifestyles mixed with digital technology and a good dose of world culture thrown in. They are born with a powerful sense of cultural confidence, a no-holds-barred sense of self expression, hungry to create something unique and experiment new trends.

Today's statistics say that China's generation Z has exceeded 378 million. Generations Y and Z now make up 34% of China's consumer base. The lifestyle of young generation presents a multifaceted face that China has never had before. Among them, China's youngest ever physicist Cao Yuan, only 21 years old, discovered the superconducting properties of graphene, earning him first place in Nature magazine’s top ten scientists of the year in 2018. The young "IRON MAN" Lu Yulong, obtained his personal national patent at 15 and launched the first private liquid rocket in the history of Chinese aerospace at the age of 21. Outside the scientific field, the Chinese youth has also brought surprises to the world: China's 20-year old international Go champion Ke Jie was selected to represent humanity in front of the whole world in the matches with Alpha Go, pitting AI against human intelligence. Elsewhere, in gaming, the IG gaming team with an average age of 19.5 years unleashing a national following for the hashtag #IG_VICTORY#. Jiang Ting, one of the youngest stunt pilots in the world, has won champions in United Kingdom, the United States, and South Africa. Geng Shuai, another young example of China's creative genius, managed to capture the imagination of the far-away Washington Post in the States, earning himself the title “Useless Edison,” and garnering worldwide acclaim. It's a group of such unique and diversified individuals that makes up the realistic image of Chinese youth.