Paris might be regarded as the global capital of fashion, but it also holds personal sentiment for countless individuals including designer Vivienne Tam. The VIVIENNE TAM 2024 Autumn/Winter Collection fashion show in Paris marked the designer's debut at Paris Fashion Week, celebrating the brand's 30th anniversary. It also signifies the designer's first collaboration with DR to promote Sino-French cultural exchange and mutual learning through the unique perspective of Chinese wedding culture, commemorating the 60th anniversary of diplomatic relations between China and France. The DR x VIVIENNE TAM modern Chinese wedding jewelry collaboration includes the Dragon Series, Gold with Diamond Series, and Diamond Series, featuring a range of products such as wedding rings, earrings, necklaces, bracelets, bangles, and more, catering to the dual demands of young consumers for traditional Chinese wedding accessories and contemporary fashion aesthetics.

The mythical Dragon, the zodiac of the 2024 Chinese New Year, is a symbol of power and transformation. Tam’s dragon motifs soar as a bridge of love connecting China’s rich cultural heritage and France’s romance and elegance. This collaborative collection not only pays homage to and inherits traditional Chinese wedding culture but also demonstrates a profound understanding and precise expression of modern China's openness, cultural innovation, fashion trends, and avant-garde design. Additionally, inspired by the DR x VIVIENNE TAM modern Chinese wedding jewelry collaboration, the designer specially created contemporary Chinese wedding gowns, reinterpreting traditional Han Chinese wedding attire. Endless love is symbolized by the introduction of her “love lace”, created by combining the Chinese word for love “愛” and the French translation “Amour” into one lace pattern. Utilizing upcycled embroidery fabrics from exquisite wedding gowns, contemporary designs breathe new life into this age-old Chinese craftsmanship of woven gold and silver threads, enriching modern Chinese bridal attire. Incorporating sustainable materials and traditional handcraft techniques further underscores Tam's commitment to environmentally conscious design and the preservation of heritage crafts. In the show, models adorned in the collection’s wedding gowns and collaborative jewelry became the stunning epitome of the beauty of Chinese fashion design and wedding culture, embodying and fulfilling DR's brand mission to "become supporters and champions of true love, who help to create a world full of love, trust and commitment".

Designer Vivienne Tam says, "I am delighted to collaborate with DR Diamond Ring. We both share a common mission to promote cultural exchange between East and West. At this exciting moment of the 60th anniversary of the establishment of diplomatic relations between China and France, I hope our collaboration will showcase the beauty of contemporary Chinese fashion design and wedding culture, and inspire more love. Love embodies cultural harmony, inclusivity, and acceptance. In our collaborative collection, I aim to innovate Chinese wedding jewelry and apparel with more modern, contemporary, and sustainable designs and concepts, shining a light on Western design infused with Chinese culture while preserving and inheriting the excellence of Chinese traditional culture and craftsmanship."
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DR President says, "In the year of the 60th anniversary of the establishment of diplomatic relations between China and France, we are delighted to team up with designer Vivienne Tam to jointly release the modern Chinese wedding jewelry collaboration. 'Cultural Harmony Love Springs Here is the core storytelling of this collection, and it is also our best wishes for cultural exchange and cooperation between China and France. Darry Ring will persist in promoting Chinese wedding culture worldwide with international and creative products, and cultural narratives in the future."
This collaborative collection is a mutual narrative shared by DR and Vivienne Tam about "love and Chinese wedding culture”, reflecting contemporary contemplations and reinterpretations of Chinese wedding jewelry in light of new lifestyles and cultural shifts. Moreover, on the occasion of the 60th anniversary of the establishment of diplomatic ties between China and France, and the China-France Culture and Tourism Year, this collection beautifully expresses the best wishes and love from DR and Vivienne Tam for the harmonious cultural communication and cherished relationship between China and France. In the future, DR will continue to focus on cultural narratives, collaborating with more global partners to promote Chinese wedding culture. By ceaselessly refining craftsmanship and products, DR is committed to bringing more surprises to consumers and cultural enthusiasts who love Chinese wedding culture and contemporary weddings in the Chinese style.