FILA FUSION, as a trendy sports brand under FILA, draws upon deep insights into the younger generation. Rooted in the brand's ethos of 'STAY IN FUSION - Evolve with Me,' FILA FUSION advocates for encouraging youth to break boundaries, blend differences, and unleash entirely new creative possibilities. A collaboration release signifies not just a joint venture but also highlights FILA's steadfastness in its strategic direction, visible even in the smallest details. As FILA has expanded its reach, it has not only achieved impressive results in market size and growth but, more importantly, has birthed several sub-brands such as FILA KIDS, FILA FUSION, FILA ATHLETICS, and FILA GOLF, diversifying its offerings beyond the primary brand.

The live event featured a dedicated pop-up area for the collaborative collection, allowing guests to experience the collaborative products up close while immersing themselves in the fashion show. FILA FUSION's brand ambassador, Ouyang Nana, graced the event, attending the show and engaging with the audience in the live streaming room. Notable celebrities and stars like Oscar Wang, Duan Aojun, Zheng Renyu, AnsrJ, BouBoo, and many others also attended the show.